The Innovator's Dilema is to design a sustaining product or process not a disruptive one. Companies need to focus on products that an provide long term profit and success, not just groundbreaking inventions that aren't able to find a foothold in a the current marketplace. This isn't an easy task in marketplaces that develop technology far more quickly than designers can output to consumers. The computer industry is one example of this, with machines evolving very quickly. Within a year most technologies within this industry could be considered out of date. To keep up pace with development, companies must pinpoint designs that consumers will readily buy, while avoiding being too groundbreaking as to not find a customer base. In my understanding, this is more simply boiled down to: it's not the first product on the market that finds consumers, it's the best developed and refined.
Chapter 8 discusses the framework a company creates to succeed. This framework consists of 3 factors: resources, processes, and values. While small companies can change their processes and values, large corporations are fixed to theirs pending a massive overhaul to the company's culture. Companies need to evaluate their own values and processes to determine what sustainable products they can develop.
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