Greg Gretsch published an article titled "Innovation Teams Don't Work. Here's What to do," in which he sheds light on the failures of companies to embrace innovation culture. In most companies, innovation teams are created to innovate ideas and to be the creative team of the company.
According to Gretsch, this is the completely wrong structure a company can create for innovation. To innovate, a company must allow anyone to be innovative, not just a select tram. Therefore the entire company culture must allow any employee to present new ideas, and allow for execution of these ideas.
Second, companies don't embrace the true risk of innovation. Often ideas fail while others succeed for non-apparent reasons. Companies must allow for failure for innovative successes to be possible. Get such says often 80% of ideas that come from idea meetings fail, but that leaves 20% success.
Being able to pursue any idea, gives employees incentive to be creative and to present their possible ideas. A culture of these open ideas allows employees to willingly and happily share ideas to innovate the world around them.
http://venturebeat.com/2013/04/07/innovation-teams-dont-work-heres-what-does/
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